With 265 million daily active users (DAUs), Snapchat is among the most popular social media platforms, particularly for Millennials and Gen Z in the U.S. In fact, more than 75% of the 13-34-year-old U.S.population uses Snapchat, translating to greater than “$1 trillion in direct spending power of Gen Z and Millennials.”
Snapchat’s terminology and algorithms are constantly changing, as we have come to expect from other social media platforms. This can confuse those who don’t use the app often.
We’ll explain how Snapchat Best Friend algorithms work and answer the most frequently asked questions.
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Snapchat Best Friend Algorithm
Your Snapchat Best Friends are those people you Snap and Chat with the most frequently. Although users cannot see each other’s Best Friends lists, there are’ emoji indicators’ that will reveal shared friends. The Snapchat Emoji Meanings explains this in more detail.
Up to eight of your closest friends can be added to your profile’s Snaps and Chat sections.
Snapchat is well-known for being secretive about the algorithm behind your Best Friends list. We know that this list changes in real-time as friends interact with each other.
The algorithm created an order list based on the number of interactions between users over the week. The algorithm is now more complicated, as it considers participation in group chats and the number of Snaps that were sent.
Snapchat Emoji Meanings
You may have noticed that Snapchat Friends lists include emojis right next to some of your friends’ names. You can find out the meaning of each Friend Emoji below.
What does the pink heart emoji on Snapchat mean?
Double pink hearts (emoji) signify that you are each other’s #1 Best Friend for at least two months. This person is your Snapchat Super Friend.
What does the Snapchat red heart emoji signify?
A single red heart emoji () means you are each other’s #1 Best Friend for at least two weeks. This is your BFF in Snapchat’s world.
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What does the yellow emoji (Snapchat) mean?
A single yellow heart emoji ( ) signifies that you are each other’s #1 Best Friend, aka Friends! This person is the one you send the most photos to and the one you send the most to.
What does the Snapchat smiley emoji stand for?
The smiley emoticon () indicates that they are your Best Friends, but not your Bestie. This person is the one you send photos to most often and is considered one of your BFs.
What does the grimacing emoticon on Snapchat mean?
The Mutual Besties face is represented by the grimacing emoticon (). This emoji indicates that your Bestie (#1 Friend) also happens to be their Bestie.
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What does the Snapchat face with sunglasses emoji stand for?
The sunglasses emoji is Mutual Friends. One of your Best Friends (BFs) is also one of their Best Friends.
What does Snapchat’s fire emoji mean?
The fire emoji ( ) indicates that you have a Snapstreak partner. The number beside the fire emoji shows how many Snaps you have sent to each other in consecutive days. Your efforts will be rewarded when your Snapstreak reaches the 100-day mark.
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What does the hourglass Emoji on Snapchat mean?
Your Snapstreak will soon end if you use the hourglass emoji (). Your Snapstreak will expire if you don’t send each other a snap within 24 hours. The hourglass is like a fire extinguisher () with a ticking clock!
What does the Snapchat birthday cake emoji stand for?
If your friend has enabled this information, the birthday cake emoji () serves to remind your Snapchat friend that it’s their birthday.
What is the Work of Snapchat Stories?
You can view your Stories, creator Stories, Stories of friends, Shows and other content on the Stories screen.
The following sections are the three parts of the stories:
- The Friends section displays your friends’ stories at the top of this screen.
- The Subscriptions section shows all Stories and Shows to which you are subscribed.
- The Discover section displays third-party stories.
To explore the Spotlight section of Snapchat’s Stories screen, swipe left from the Stories screen. This highlights the “most entertaining Snaps” in the Snapchat community. Users can submit Snaps to Spotlight by creating a Snap and selecting “Spotlight” at the top.
What is Snapchat Discover?
The Stories page’s Discover section allows users to find stories from:
- Publishers
- Creators
- Snap Stars
- Sponsored Stories
- …and more!
Brands who wish to advertise via Snap Stories will find the Discover section particularly useful. Story ads “A series of 3-20 Single Images or Video Ads” can be viewed by clicking on a branded tile within the Discover section. Our Ultimate Guide To Snapchat Ads will provide more information about advertising opportunities on Snapchat.
Snapchat Lenses and Filters
Snapchat filters are overlays with a design that can be added to Snaps. Filters are used to add colour effects, weather and special events information, and highlight an event.
Advertisers can create sponsored Filters to promote a brand, event, or location. Sponsored filters must display a brand logo or name.
Snapchat Lenses, on the other hand, use AR to transform users’ surroundings and create Snaps. Lenses allow you to add 3D effects, characters, and objects and transform your surroundings.
Lenses apply effects and features to users’ faces using a face detection algorithm before taking a photograph.
What is the Snapchat Face Detection Algorithm?
Snapchat Lenses apply Lenses on a face using the Viola Jones algorithm. Haar Features are the algorithm’s recognition of similar facial features and structures.
The algorithm then uses the Active Shape Model for the complete detection of your features. This algorithm has been trained to recognize the boundaries of facial features on “average faces.” The Active Shape Model can then use machine learning to create a 3D model that can scale and move with your face.
Snapchat’s Lens Web Builder allows advertisers to leverage Snapchat’s AR technology to create 3D Lens campaigns. Sponsored Lenses, like Filters, must include a visible logo/brand name.
Snapchat FAQs
What does Snap score mean?
Snapchat, like the Best Friends algorithm, won’t disclose how Snap’s score was calculated. It does consider how many Snaps you send or receive and how many Stories have you posted.
Snapchat keeps your photos private?
Snapchat will delete your photos after all recipients have seen them. Snapchat will delete your Snap if it is not opened for 30 days.
How far back do Snapchat data go?
Snapchat automatically deletes Snaps and chats after they have been viewed or expired. Stories are deleted 24 hours after they expire. You can also set up your Stories to automatically save them in your Memories folder.
Snapchat can view snaps uploaded to public Stories at different times. However, Snapchat users can delete their Stories from public Stories.
Are Snapchat chats considered Best Friends?
Your potential status as Best Friends will not be affected by how often you chat with someone. This applies only to Snapped photos or videos chats. Traditional conversations (sending messages text-based or stored photos or videos, but not Snapped) do not count towards a Best Friends status.
Do you see the number of Snapchat followers?
Only you can make your follower count visible on Snapchat. By default, it is not. In late 2020, Snapchat gave users the ability to see how many followers they had. This was a welcome update from high-profile creators and influencers and brands with large followings.
