Mobile payment options have never been more essential and are expected to account for 70% of online sales coming from mobile transactions in 2022. If you own an online company but haven’t taken the time to explore the most recent mobile payment technology you should start.
But, just adopting your mobile-based payment options won’t be enough. It’s essential to create a mobile payment experience that is as effortless as you can for your clients. The less effort your customers need to invest in the process of making payments the more likely that they’ll be able to finish their checkout.
Below are 10 efficient ways to enhance your customer experience on mobile.
10 Ways How Mobile Payment Experience can be Improved
1. Improve The Checkout Process
The longer your customers need to spend on your checkout pages, the more likely they’ll abandon it and shop elsewhere. If you want to increase mobile sales, you need to cut down the time it takes for them to finish their transaction.
2. Use Progressive Payment Options
When you offer multiple forms of payment, such as credit cards, PayPal and other options like Apple Pay, Google Pay or Samsung Pay it will make your mobile checkout more convenient for your clients and help you increase sales at the same time.
3. Use A Mobile-Optimized Website Design
Creating a website that is compatible with mobile devices will make it easier for your clients to find what they’re looking for and complete their purchases faster than ever before. Mobile-friendly sites are easy to navigate from any mobile device, regardless of brand or model, so your customers can enjoy an effortless experience during every visit. In fact, about 90% of consumers will abandon a mobile site if it’s not optimized for mobile devices.
4. Show Shipping Information Upfront
If your clients know how much it will cost to ship their purchase, they can decide whether or not the price is worth it and if they want to make the purchase at all. To help your clients decide if they want to make a purchase, show them shipping costs upfront so they can make an educated decision about whether or not they want to continue with the transaction.
5. Let Customers Pay With Their Phone Number
There are many benefits to using your phone number when making payments including no need for credit card information, no need for payment information on file and no risk of security breaches. If you offer this option on your site, you’ll help customers feel more comfortable making purchases while also reducing customer support calls because there’s no need for them to remember their payment information or track down their credit cards every time they shop with you. Mobile payments via phone numbers are a convenient way to pay and can help you increase mobile sales.
6. Offer A Mobile-Optimized Checkout Page
With over half of all traffic on the web coming from mobile devices, you need to have a website that is optimized for all screen sizes, including tablets and smartphones. If you want to maximize your revenue, you need to make sure your checkout page is optimized for mobile users and it’s easy for them to complete their transactions successfully. By using responsive design on your website, you’ll be able to create pages that are optimized for any device, which will help your customers find what they’re looking for faster than ever before and help them complete their purchase in no time at all.
7. Use Social Media Marketing
Social media marketing is one of the most effective ways to market your products or services because it allows you to reach a wider audience than any other form of advertising or marketing strategy in just minutes or hours instead of weeks or months. It’s an easy way to promote your brand and products to your customers and it’s a great way to connect with them on a more personal level, which helps build trust between you and your audience.
8. Optimize Your Site for Local Searches
Local businesses are extremely important in today’s digital world because they can help customers find the products and services that they need in their area. If you want to get more traffic from local searches, you need to make sure your website is optimized for local search results. You should ensure your business information is up to date, including your address, phone number and hours of operation. In addition, you should optimize your website for search engines so it shows up on the first page of search results when people look for businesses in your area.
9. Make It Easy To Share Product Info
When someone likes a product or service on your site, they’ll likely want to share that with friends and family via social media or email. You can encourage this behaviour by making it easy for them to do so by providing social sharing buttons on all of your product pages so they can easily tell everyone what they want them to know about a particular product.
10. Use Coupons and Promotions
Coupons and promotions are a great way to give your customers something extra for free or at a discount, which is why they’re so effective when it comes to boosting sales. You can use them on your website, in print ads, on social media and in newsletters to get your message out there and encourage people to purchase products from you. You can also offer special deals and promotions when someone buys more than one item or purchases multiple items at the same time. For example, you could offer three of one item for the price of two or buy one get one free offer.