Facebook is entering the subscription newsletter business. The company is launching a new service today, named Bulletin, which will allow writers to create free and paid newsletters that are posted to the web, delivered to subscribers’ email inboxes, and then shared on Facebook. One of the most significant benefits is that, for the moment: Facebook says it won’t pay writers “at the time of launch” and that writers will have full ownership of their work as well as their subscribers’ lists.
Malcolm Gladwell, Tan France Tan France, Malcolm Gladwell, and Erin Andrews are among the first writers to be published.
Facebook announces Bulletin, the company’s Substack newsletter rival
Its new website is “focused on supporting independent authors and helping them reach new audiences and boost companies,” Facebook CEO Mark Zuckerberg stated during a live conference phone call to discuss the launch. In the initial launch, Facebook has signed up Malcolm Gladwell, Tan France as well as Erin Andrews, among others, to cover a variety of subjects, from finance and sports to medicine and science.
Bulletin is an answer to the rising popularity of Substack and other newsletter services. Substack is utilized by many notable writers, such as Glenn Greenwald and Anne Helen Petersen, and the company is actively seeking writers with guaranteed payouts. Twitter has also recently acquired Revue, an alternative newsletter platform, although it hasn’t been able to integrate it into its social network until now. Substack is a 10-percent percentage of subscriptions, whereas Revue gets a 5-percent cut.
Zuckerberg states that Bulletin is an element of Facebook’s plan to expand its creator-monetization tools. “The purpose of this company is to eventually support millions of their own creative projects,” Zuckerberg stated.
Bulletin isn’t yet accepting sign-ups. Facebook has recruited several writers for an initial beta phase and has said it’ll add new writers “over the course of.” There aren’t any current additions of new writers, but.