If you’re just beginning to learn about Discord, it’s possible that you’ll be confused by the absence of a continuous feed stuffed with advertisements. On Discord it’s all action takes place on specific servers, which the company hopes to make it simpler for anyone to find and join the communities.
Discord launched Stage Channels, the company’s own voice-based rooms that resemble Clubhouse March, which was launched in late March. Once the foundations are in place, by June, Discord will begin to announce the events (think open mic evenings, book clubs, and so on.) through a new website known as Stage Discovery, adding a possibility for anyone to join awesome communities.
Discord Product Manager Rick Ling says Stage Channels have been a huge success in the beginning, and the company has discovered that events could be an opportunity to welcome brand new members to communities that are at the core of Discord.
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Discord’s Brand New Stage Discovery Portal Will Connect Live Audio Events to Communities
“For us, simply dropping into and out of conversations is not the ultimate aim,” Ling said during the press conference. In the near future, Discord servers are going to be able to list open events and invite anyone to check them out. Discord is also announcing the new Discover feature will be launched with some notable partners, indicating it could be “one rhyme…… rhymes.” (It’s Grimes.)
Discord also has some exciting features coming soon as well. Threaded conversations are on the horizon this summer, as well. The company’s preparing to launch an experiment to test paid audio events that are ticketed. The latter is an enormous benefit for creators who weren’t successful in earning money from the platform in the past, as well as a significant additional source of revenue for a platform that doesn’t plan to enter the specific advertising game.
Discord is clearly following the lead of Clubhouse. Their live Audio Event Discovery is Clubhouse’s main feature — but Discord’s rich pool of interest-based communities could make its own experience go above what the more recent audio startup can provide. Discord has a five-year advantage over its competitors and has widespread brand recognition among young people. Most of the 150 million monthly active users are between 18 and 24 years old, which makes up a large portion of Gen Z.
Discord isn’t required to be competing with Clubhouse. In various ways, it’s there first. The company may have incubated some innovative features with everyone else, but Clubhouse’s downloads are slipping from a mountain, and the application will likely need to show it is able to beat Discord as well as more established social networks as of now.
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Discord’s future evolution
Stage Discovery is a bit different from Discord. In the past, to watch the live stream, you had to hop into the server first. Because Discord is social, those who are interested in a particular topic, like a specific Twitch streamer, will often jump directly to the servers from other sources. Discord has some search and discovery features. Users can scroll through the most popular and well-known public servers under the Discover tab; however, historically, it’s been rather simple. By expanding the “discovery space,” Discord is likely to draw a lot of people who’ve never had a chance to use the app or think it’s only an app for voice chats that is primarily targeted at gamers.
Discover features on Discord will pop in the main tab, displaying a calendar of events that are life. Its main benefit is that the events could help new users join the fold, linking users to vibrant communities with a lot more happening beyond the events. Members will get to hear about events that they’re hanging out with friends out, events on servers that they are part of our hosting, and other live events they’re not connected to.
“At time’s end, it’s still a way to get a glimpse into communities and how you can join them,” Discord Product Marketing spokesperson Jesse Wofford told TechCrunch. Wofford stressed that Discord isn’t attempting to lure users into an endless scrolling loop, but instead, it’s about connecting users to the living communities that make the platform well-known.
Discord has also celebrated its 6th birthday by revising its image a bit and making its colors more vibrant, and making a few changes to its beloved character anthropomorphized as a little purple controller, Clyde. (Discord claims that Clyde has the color “purple.”) The company claims it wants to keep things fun while making its brand identity “more accessible and welcoming” for users who haven’t had the opportunity to use the app for many years.
Although a significant boost in discovery is in the future, Discord’s core philosophy remains the same. “There aren’t any feeds and no likes; there’s and no way to make anything become to the top of Google,” Discord founder and CEO Jason Citron said, adding that Discord was built with community-building at the forefront from the beginning.
Discord was not always an inviting place. It’s always been a haven for gamers but was also an ideal sanctuary of white supremacists such as those who orchestrated the Charlottesville protest that ended with Heather Heyer dead. In the not-too-distant past, the far-right extremists thrived on Discord while Discord largely stayed clear of negative press that had criticized other social networks for encouraging hatred.
Discord was able to squelch neo-Nazis as well as other communities that were dangerous in 2017. By 2021, the company was well-positioned to make a difference. Today 15 percent of the team is part of their Trust and Safety team, an organization that is dedicated to protecting users and forming policies for the moderation of content. Discord was created to cater to gamers right from the start; however, Discord has been expanding its reach recently and has begun talking to users about how it has helped them fight an illness that has left them isolated.
The ambitions of the company ultimately go far beyond the gaming world. Discord isn’t like Instagram’s ad-driven social feed or Twitter’s mind-numbing loop; Discord remains a joy to utilize. Its user-friendliness isn’t an unintentional bait-and-switch. Revenues generated by its Nitro premium product, as well as its other perks that are paid for, are increasing quickly, and the company doesn’t have plans to target advertisements.
