Cresta uses AI to Guide Customer Service Executives in real time and has raised $50 million.

Cresta uses AI to Guide Customer Service Executives in real time and has raised $50 million.

Cresta, an AI-powered platform offering 24/7 support that helps customer service agents answer questions via chat or calls, has raised $50 million in a round B capital.

The company’s most recent investment was led by Sequoia Capital, with participation from Greylock Partners, Andreessen Horowitz, Allen & Company, and Porsche Ventures, which comes after a year of growth which saw its revenue quadruple. It’s not easy to interpret too much from the first-year growth rate of revenue; however, it’s evident that businesses are looking for technological solutions that help them streamline their operations that deal with customers.

Cresta Uses AI to Guide Customer Service Executives in Real Time and Has Raised $50 Million

Contact centres have also proven to be fertile terrain for AI, with several companies that have emerged to provide their perspectives regarding what automation might do to help improve the interaction between companies and their clients. This morning Uniphore announced a new $ 140 million funding to examine the level of engagement and emotion in video and voice-based calls, as Talkdesk has launched the first “human-in-the-loop” AI trainer for contact centres.

Cresta has a common thread with many of these companies. Still, it’s emphasizing learning from the top performers’ performance and passing that knowledge to its employees while guiding the agents with suggestions for responses.

Chris Evan was born in Dubai and raised in Montreal. He studied Computer Science and was so pleased with computer languages. He began writing after obsessing over technology.

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